{"id":8752,"date":"2026-04-24T20:17:58","date_gmt":"2026-04-24T17:17:58","guid":{"rendered":"https:\/\/tarsusyenihaber.com\/?p=8752"},"modified":"2026-04-24T21:13:42","modified_gmt":"2026-04-24T18:13:42","slug":"ihsan-serdar-demirbilek-danismanlik-mi-gercekler-mi-iste-o-cok-konusulacak-roportaj","status":"publish","type":"post","link":"https:\/\/tarsusyenihaber.com\/index.php\/2026\/04\/24\/ihsan-serdar-demirbilek-danismanlik-mi-gercekler-mi-iste-o-cok-konusulacak-roportaj\/","title":{"rendered":"\u0130hsan Serdar Demirbilek: Dan\u0131\u015fmanl\u0131k m\u0131, Ger\u00e7ekler mi? \u0130\u015fte O \u00c7ok Konu\u015fulacak R\u00f6portaj"},"content":{"rendered":"\n<p>Bug\u00fcn kar\u015f\u0131n\u0131za \u00f6yle bir isimle \u00e7\u0131k\u0131yorum ki, dan\u0131\u015fmanl\u0131k denince akla gelen o s\u00fcsl\u00fc laflar\u0131n, o bol keseden vaatlerin \u00f6tesine ge\u00e7iyor. \u0130hsan Serdar Demirbilek. Kimdir bu Demirbilek? Bir bak\u0131yorum \u00f6\u011fretmenlik yapm\u0131\u015f, bir bak\u0131yorum turizmden in\u015faata, g\u0131dadan d\u0131\u015f ticarete her alanda y\u00f6neticilik koltu\u011funa oturmu\u015f. Yetmemi\u015f, 2012&#8217;de kendi dan\u0131\u015fmanl\u0131k \u015firketini kurmu\u015f. KOSGEB&#8217;mi\u015f, AB fonlar\u0131ym\u0131\u015f, ISO belgeleriymi\u015f&#8230; Ne ararsan\u0131z var. Hatta 20&#8217;ye yak\u0131n \u00fclkede uluslararas\u0131 ticaretin i\u00e7inde. Peki, bu kadar i\u015fi bir arada nas\u0131l yap\u0131yor? Ya da daha \u00f6nemlisi, bu kadar bilgi ger\u00e7ekten i\u015fe yar\u0131yor mu?<\/p>\n\n\n\n<p>\u015eimdi gelelim as\u0131l meseleye. T\u00fcrkiye&#8217;de dan\u0131\u015fmanl\u0131k kavram\u0131 ald\u0131 ba\u015f\u0131n\u0131 gidiyor. Herkes dan\u0131\u015fman. Ama ger\u00e7ekten iyi bir dan\u0131\u015fman kimdir? M\u00fc\u015fterinin duymak istedi\u011fini mi s\u00f6yler, yoksa duymas\u0131 gereken ac\u0131 ger\u00e7ekleri mi? Demirbilek, &#8221;Dan\u0131\u015fmanl\u0131k, bilgi anlatma i\u015fi de\u011fildir; sorumluluk alma i\u015fidir&#8221; diyor.\u0130\u015fte bu \u00f6nemli.<\/p>\n\n\n\n<p>Y\u00fczlerce \u015firketle \u00e7al\u0131\u015fm\u0131\u015f, y\u00fczlerce patron g\u00f6rm\u00fc\u015f. Peki, bu \u015firketler neden bat\u0131yor, neden b\u00fcy\u00fcyemiyor? &#8221;Kurumsalla\u015famama&#8221; diyor. &#8221;\u015eirket b\u00fcy\u00fcyor ama sistem b\u00fcy\u00fcm\u00fcyor.&#8221; Peki, patronlar bu ger\u00e7e\u011fi kabul ediyor mu? Yoksa &#8221;ben bu i\u015fi y\u0131llard\u0131r yap\u0131yorum&#8221; diyerek de\u011fi\u015fime direniyorlar m\u0131?<\/p>\n\n\n\n<p>Devlet te\u015fvikleri&#8230; Ah o te\u015fvikler! Kimi i\u00e7in can suyu, kimi i\u00e7in bo\u015fa giden para. Demirbilek, hem sahay\u0131 hem sistemi iyi biliyor. &#8221;Sorun sistemde mi, ba\u015fvuru sahiplerinde mi?&#8221; diye sordum. Cevab\u0131 net: &#8221;Bir\u00e7ok ki\u015fi projeyi de\u011fil, hibeyi d\u00fc\u015f\u00fcn\u00fcyor.&#8221; Yani \u00f6nce para, sonra i\u015f. B\u00f6yle i\u015f olur mu?<\/p>\n\n\n\n<p>Uluslararas\u0131 ticaret&#8230; &#8221;T\u00fcrk i\u015f insanlar\u0131 yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131rken en s\u0131k ne hata yap\u0131yor?&#8221; diye sordum. &#8221;Sab\u0131rs\u0131zl\u0131k&#8221; dedi. &#8221;\u00dcr\u00fcn satmazs\u0131n\u0131z, g\u00fcven satars\u0131n\u0131z.&#8221; Peki, biz bu g\u00fcveni nas\u0131l in\u015fa edece\u011fiz?<\/p>\n\n\n\n<p>Giri\u015fimcilik&#8230; Gen\u00e7ler aras\u0131nda moda. Herkes giri\u015fimci olmak istiyor. Ama ger\u00e7ekten herkes giri\u015fimci olabilir mi? Demirbilek, &#8221;Giri\u015fimcilik d\u0131\u015far\u0131dan g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar romantik de\u011fil. Zor, yorucu ve belirsiz bir s\u00fcre\u00e7&#8221; diyor. Ve ekliyor: &#8221;Ba\u015far\u0131 ilhamla de\u011fil, istikrarla gelir.&#8221;<\/p>\n\n\n\n<p>Televizyon ekranlar\u0131nda ekonomi yorumluyor. &#8221;Do\u011fruyu anlatmak m\u0131 zor, izleyicinin ilgisini canl\u0131 tutmak m\u0131?&#8221; diye sordum. &#8221;En zor olan do\u011fruyu sade anlatmak&#8221; dedi. \u0130\u015fte bu.<\/p>\n\n\n\n<p>Pandemi d\u00f6nemi, kariyerinin en zor zaman\u0131ym\u0131\u015f. &#8221;\u00c7\u00f6z\u00fcm \u00fcretmekten \u00f6nce dayan\u0131kl\u0131l\u0131k \u00f6\u011fretirsiniz&#8221; diyor. Ne kadar do\u011fru.<\/p>\n\n\n\n<p>G\u00fc\u00e7 ve para insan\u0131 de\u011fi\u015ftirir mi? &#8221;De\u011fi\u015ftirmez, b\u00fcy\u00fct\u00fcr. \u0130\u00e7inizde ne varsa onu g\u00f6r\u00fcn\u00fcr hale getirir&#8221; diyor.<\/p>\n\n\n\n<p>\u0130\u015fte t\u00fcm bu sorular\u0131n ve \u00e7ok daha fazlas\u0131n\u0131n cevab\u0131, \u0130hsan Serdar Demirbilek ile yapt\u0131\u011f\u0131m bu r\u00f6portajda. Okuyun, d\u00fc\u015f\u00fcn\u00fcn, sorgulay\u0131n. \u00c7\u00fcnk\u00fc ger\u00e7ekler, bazen duymak istediklerimizden \u00e7ok daha fazlas\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778-1024x1024.webp\" alt=\"\" class=\"wp-image-8755\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778-1024x1024.webp 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778-300x300.webp 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778-150x150.webp 150w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778-768x768.webp 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/59778.webp 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Bug\u00fcn yapt\u0131\u011f\u0131n\u0131z i\u015fi ve bulundu\u011funuz noktay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, bu yolculuk sizin i\u00e7in nerede ba\u015flad\u0131?<\/strong><\/p>\n\n\n\n<p>Benim hik\u00e2yem bir kartvizitle de\u011fil, bir merakla ba\u015flad\u0131. K\u00fc\u00e7\u00fck bir \u015fehirde, s\u0131n\u0131rl\u0131 imk\u00e2nlarla ama b\u00fcy\u00fck bir inan\u00e7la\u2026 \u0130nsanlar\u0131n neden ba\u015far\u0131l\u0131 oldu\u011funu, baz\u0131 i\u015fletmelerin neden b\u00fcy\u00fcyemedi\u011fini anlamaya \u00e7al\u0131\u015f\u0131yordum. 2012 y\u0131l\u0131nda dan\u0131\u015fmanl\u0131k i\u015fine ba\u015flad\u0131\u011f\u0131m\u0131zda elimizde b\u00fcy\u00fck bir sermaye yoktu ama ciddi bir saha tecr\u00fcbesi ve &#8216;i\u015fi do\u011fru yapma&#8217; \u0131srar\u0131 vard\u0131. O g\u00fcnlerden bug\u00fcne bakt\u0131\u011f\u0131mda \u015funu net s\u00f6yleyebilirim: bu yolculuk bir \u015firket kurma hik\u00e2yesi de\u011fil, bir bak\u0131\u015f a\u00e7\u0131s\u0131 in\u015fa etme hik\u00e2yesi. Ve h\u00e2l\u00e2 devam ediyor.<\/p>\n\n\n\n<p><strong>\u00d6\u011fretmenlikten y\u00f6neticili\u011fe, oradan dan\u0131\u015fmanl\u0131\u011fa uzanan kariyeriniz bir aray\u0131\u015f\u0131n sonucu mu yoksa ba\u015ftan planlanm\u0131\u015f bir yolculuk muydun?<\/strong><\/p>\n\n\n\n<p>A\u00e7\u0131k\u00e7as\u0131 ba\u015ftan yaz\u0131lm\u0131\u015f bir kariyer plan\u0131 de\u011fildi. Ama tamamen rastlant\u0131 da de\u011fildi. \u00d6\u011fretmenlik bana anlatmay\u0131 \u00f6\u011fretti, y\u00f6neticilik sorumluluk almay\u0131 ve karar vermeyi\u2026 Dan\u0131\u015fmanl\u0131k ise bu iki beceriyi sahada birle\u015ftirme f\u0131rsat\u0131 sundu. Yani planl\u0131 de\u011fil ama bilin\u00e7li bir evrim diyebilirim. Baz\u0131 kariyerler masa ba\u015f\u0131nda \u00e7izilmez, sahada \u015fekillenir.<\/p>\n\n\n\n<p><strong>T\u00fcrkiye\u2019de dan\u0131\u015fmanl\u0131k kavram\u0131 \u00e7ok s\u0131k kullan\u0131l\u0131yor. Sizce iyi bir y\u00f6netim dan\u0131\u015fman\u0131n\u0131 ger\u00e7ekten ay\u0131ran temel \u00f6zellik nedir?<\/strong><\/p>\n\n\n\n<p>Dan\u0131\u015fmanl\u0131k, bilgi anlatma i\u015fi de\u011fildir; sorumluluk alma i\u015fidir. \u0130yi dan\u0131\u015fman m\u00fc\u015fterinin duymak istedi\u011fini de\u011fil, duymas\u0131 gerekeni s\u00f6yleyebilen ki\u015fidir. Bu bazen risklidir ama ger\u00e7ek dan\u0131\u015fmanl\u0131k tam da burada ba\u015flar. Dan\u0131\u015fmanl\u0131k s\u00fcsl\u00fc c\u00fcmleler kurmak de\u011fil, sonu\u00e7 \u00fcretmektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.30.01-768x1024.jpeg\" alt=\"\" class=\"wp-image-8763\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.30.01-768x1024.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.30.01-225x300.jpeg 225w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.30.01-1152x1536.jpeg 1152w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.30.01.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>Y\u00fczlerce i\u015fletmeyle \u00e7al\u0131\u015ft\u0131n\u0131z. Bir \u015firketin ba\u015far\u0131s\u0131zl\u0131\u011fa s\u00fcr\u00fcklenmesinde en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z temel neden hangisi oluyor?<\/strong><\/p>\n\n\n\n<p>En s\u0131k g\u00f6rd\u00fc\u011f\u00fcm neden kurumsalla\u015famama. \u015eirket b\u00fcy\u00fcyor ama sistem b\u00fcy\u00fcm\u00fcyor. Kararlar h\u00e2l\u00e2 tek ki\u015fiye ba\u011fl\u0131 kal\u0131yor. Bir yerde \u015f\u00f6yle demi\u015ftim: \u015firket b\u00fcy\u00fcyor ama y\u00f6netim anlay\u0131\u015f\u0131 h\u00e2l\u00e2 mahalle bakkal\u0131 seviyesinde kal\u0131yor. Kurumsall\u0131k, \u015firketin sahibinden ba\u011f\u0131ms\u0131z ya\u015fayabilmesidir.<\/p>\n\n\n\n<p><strong>Patronlarla \u00e7al\u0131\u015f\u0131rken en zorland\u0131\u011f\u0131n\u0131z konu ne oluyor?<\/strong><\/p>\n\n\n\n<p>En zorland\u0131\u011f\u0131m konu &#8216;ben bu i\u015fi y\u0131llard\u0131r yap\u0131yorum&#8217; c\u00fcmlesi. Tecr\u00fcbe \u00e7ok k\u0131ymetlidir ama de\u011fi\u015fime diren\u00e7le birle\u015fti\u011finde risk haline gelir. En zor \u015fey, do\u011fru yap\u0131lan bir \u015feyin art\u0131k do\u011fru olmad\u0131\u011f\u0131n\u0131 anlatmakt\u0131r. \u015eirketler ak\u0131lla b\u00fcy\u00fcr, al\u0131\u015fkanl\u0131kla de\u011fil.<\/p>\n\n\n\n<p><strong>Yerel kalk\u0131nma \u00fczerine \u00f6zellikle duruyorsunuz. T\u00fcrkiye\u2019de kalk\u0131nman\u0131n belli \u015fehirlerde yo\u011funla\u015fmas\u0131n\u0131n temel sebebi sizce nedir?<\/strong><\/p>\n\n\n\n<p>Bence mesele kaynak de\u011fil, organizasyon. B\u00fcy\u00fck \u015fehirler sistemi kurmu\u015f durumda. Anadolu\u2019da ise ciddi bir potansiyel var ama koordinasyon eksikli\u011fi var. Herkes bir \u015fey yapmak istiyor ama birlikte hareket etme k\u00fclt\u00fcr\u00fc zay\u0131f. Kalk\u0131nma tek ba\u015f\u0131na de\u011fil, birlikte kurulan bir sistemdir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50-1024x768.jpeg\" alt=\"\" class=\"wp-image-8770\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50-1024x768.jpeg 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50-300x225.jpeg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50-768x576.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50-1536x1152.jpeg 1536w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.50.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>D\u00fczce gibi geli\u015fmekte olan \u015fehirler i\u00e7in s\u00fcrd\u00fcr\u00fclebilir bir kalk\u0131nma modeli m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n\n\n\n<p>Kesinlikle m\u00fcmk\u00fcn, hatta avantajl\u0131 bile. \u00c7\u00fcnk\u00fc bu \u015fehirler hen\u00fcz karma\u015f\u0131kla\u015fmam\u0131\u015f. Sanayi, tar\u0131m ve turizm ayn\u0131 anda var. Do\u011fru planlama yap\u0131l\u0131rsa bu bir zay\u0131fl\u0131k de\u011fil, b\u00fcy\u00fck bir f\u0131rsat olur. Mesele bu unsurlar\u0131 entegre edebilmek.<\/p>\n\n\n\n<p><strong>Devlet te\u015fvikleri, hibeler ve fonlar konusunda hem sahay\u0131 hem sistemi yak\u0131ndan tan\u0131yorsunuz. Sorun daha \u00e7ok sistemde mi yoksa ba\u015fvuru sahiplerinde mi?<\/strong><\/p>\n\n\n\n<p>\u0130kisi de var ama sahada g\u00f6rd\u00fc\u011f\u00fcm kadar\u0131yla sorun biraz daha ba\u015fvuru sahiplerinde. Bir\u00e7ok ki\u015fi projeyi de\u011fil, hibeyi d\u00fc\u015f\u00fcn\u00fcyor. &#8216;Nas\u0131l al\u0131r\u0131m?&#8217; sorusu var ama &#8216;nas\u0131l s\u00fcrd\u00fcr\u00fclebilir yapar\u0131m?&#8217; sorusu eksik. Devlet deste\u011fi fikri olan\u0131n h\u0131z\u0131n\u0131 art\u0131r\u0131r, fikri olmayan\u0131n zaman\u0131n\u0131 al\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/22560-683x1024.png\" alt=\"\" class=\"wp-image-8768\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/22560-683x1024.png 683w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/22560-200x300.png 200w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/22560-768x1152.png 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/22560.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p><strong>Devlet destekleriyle kal\u0131c\u0131 ve g\u00fc\u00e7l\u00fc i\u015fletmeler kurmak m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n\n\n\n<p>M\u00fcmk\u00fcn ama tek ba\u015f\u0131na destekle de\u011fil. Destekle i\u015f kurulmaz, destekle i\u015f b\u00fcy\u00fct\u00fcl\u00fcr. Temeli sa\u011flam olmayan bir i\u015fletmeye verilen destek sadece s\u00fcreci uzat\u0131r. Do\u011fru i\u015f modeli yoksa, destek sadece gecikmi\u015f bir sonu\u00e7tur.<\/p>\n\n\n\n<p><strong>Bug\u00fcne kadar kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z en dikkat \u00e7ekici ya da sizi en \u00e7ok etkileyen proje neydi?<\/strong><\/p>\n\n\n\n<p>Beni en \u00e7ok etkileyen projeler sadece ekonomik de\u011fil, sosyal fayda da \u00fcreten projeler oldu. \u00d6zellikle at\u0131\u011f\u0131n ekonomiye kazand\u0131r\u0131ld\u0131\u011f\u0131, yerel kalk\u0131nmaya katk\u0131 sa\u011flayan i\u015fler\u2026 \u00c7\u00fcnk\u00fc orada sadece para de\u011fil, gelecek in\u015fa ediyorsunuz. Baz\u0131 projeler bilan\u00e7o \u00fcretir, baz\u0131lar\u0131 de\u011fer.<\/p>\n\n\n\n<p><strong>Uluslararas\u0131 ticarette aktif olarak bir\u00e7ok \u00fclkede \u00e7al\u0131\u015f\u0131yorsunuz. T\u00fcrk i\u015f insanlar\u0131n\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131rken en s\u0131k yapt\u0131\u011f\u0131 hata sizce nedir?<\/strong><\/p>\n\n\n\n<p>En b\u00fcy\u00fck hata sab\u0131rs\u0131zl\u0131k. Hemen sonu\u00e7 almak istiyoruz. Ama uluslararas\u0131 ticaret g\u00fcven \u00fczerine kurulur. \u00dcr\u00fcn satmazs\u0131n\u0131z, g\u00fcven satars\u0131n\u0131z. S\u00fcre\u00e7leri anlamadan fiyat konu\u015fmak en yayg\u0131n hata.<\/p>\n\n\n\n<p><strong>T\u00fcrkiye, k\u00fcresel pazarlarda kendini do\u011fru anlatabiliyor mu?<\/strong><\/p>\n\n\n\n<p>Potansiyelimiz \u00e7ok y\u00fcksek ama anlat\u0131m\u0131m\u0131z zay\u0131f. \u00dcr\u00fcn\u00fc iyi yap\u0131yoruz ama hik\u00e2yesini yeterince iyi anlatam\u0131yoruz. D\u00fcnya art\u0131k sadece kaliteye de\u011fil, anlat\u0131ya da bak\u0131yor. Kalite sizi i\u00e7eri sokar, hik\u00e2ye sizi orada tutar.<\/p>\n\n\n\n<p><strong>Gen\u00e7ler aras\u0131nda giri\u015fimcilik iste\u011fi giderek art\u0131yor. Her isteyen giri\u015fimci olabilir mi?<\/strong><\/p>\n\n\n\n<p>Ba\u015flayabilir ama s\u00fcrd\u00fcremez. \u00c7\u00fcnk\u00fc giri\u015fimcilik d\u0131\u015far\u0131dan g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar romantik de\u011fil. Zor, yorucu ve belirsiz bir s\u00fcre\u00e7. Herkes giri\u015fimci olabilir ama herkes giri\u015fimci kalamaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-1024x473.jpeg\" alt=\"\" class=\"wp-image-8771\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-1024x473.jpeg 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-300x139.jpeg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-768x355.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-1536x709.jpeg 1536w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Sizce giri\u015fimcili\u011fin olmazsa olmaz\u0131 nedir?<\/strong><\/p>\n\n\n\n<p>Diren\u00e7 ve disiplin. Motivasyon ge\u00e7icidir. Sabah kalk\u0131p i\u015fin ba\u015f\u0131na ge\u00e7menizi sa\u011flayan \u015fey al\u0131\u015fkanl\u0131kt\u0131r. Ba\u015far\u0131 ilhamla de\u011fil, istikrarla gelir.<\/p>\n\n\n\n<p><strong>Televizyon programlar\u0131nda ekonomi ve yat\u0131r\u0131m konular\u0131n\u0131 ele al\u0131yorsunuz. Ekranda do\u011fruyu anlatmak m\u0131 yoksa izleyicinin ilgisini canl\u0131 tutmak m\u0131 daha zor?<\/strong><\/p>\n\n\n\n<p>En zor olan do\u011fruyu sade anlatmak. \u00c7\u00fcnk\u00fc ekonomi ciddi bir konu ama ekran h\u0131zl\u0131. Hem do\u011fruyu s\u00f6yleyip hem izleyiciyi tutmak ciddi bir denge i\u015fi. Anlatmak kolayd\u0131r, anla\u015f\u0131l\u0131r k\u0131lmak ustal\u0131kt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"962\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.56.jpeg\" alt=\"\" class=\"wp-image-8766\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.56.jpeg 1009w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.56-300x286.jpeg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.56-768x732.jpeg 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p><strong>Bug\u00fcne kadar kariyerinizde sizi en \u00e7ok zorlayan d\u00f6nem hangisiydi?<\/strong><\/p>\n\n\n\n<p>Pandemi d\u00f6nemi. \u00c7\u00fcnk\u00fc sadece i\u015f de\u011fil, insanlar\u0131n psikolojisi de \u00e7\u00f6kt\u00fc. O s\u00fcre\u00e7te dan\u0131\u015fmanl\u0131k yaparken asl\u0131nda biraz da insanlar\u0131n ayakta kalmas\u0131na destek olduk. Baz\u0131 d\u00f6nemlerde \u00e7\u00f6z\u00fcm \u00fcretmekten \u00f6nce dayan\u0131kl\u0131l\u0131k \u00f6\u011fretirsiniz.<\/p>\n\n\n\n<p><strong>Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131n\u0131zda ke\u015fke farkl\u0131 davransayd\u0131m dedi\u011finiz bir karar\u0131n\u0131z oldu mu?<\/strong><\/p>\n\n\n\n<p>Olmaz m\u0131\u2026 Ama art\u0131k \u015funu biliyorum: o kararlar olmasayd\u0131 bug\u00fcn bu netlik olmazd\u0131. Hata, do\u011fruya \u00f6denen bedeldir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2-1024x768.jpeg\" alt=\"\" class=\"wp-image-8772\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2-1024x768.jpeg 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2-300x225.jpeg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2-768x576.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2-1536x1152.jpeg 1536w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.50.51-2.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>G\u00fc\u00e7 ve para insan\u0131 de\u011fi\u015ftirir mi?<\/strong><\/p>\n\n\n\n<p>Bence de\u011fi\u015ftirmez, b\u00fcy\u00fct\u00fcr. \u0130\u00e7inizde ne varsa onu g\u00f6r\u00fcn\u00fcr hale getirir. Para karakteri de\u011fi\u015ftirmez, ortaya \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p><strong>Aile hayat\u0131n\u0131z, bu yo\u011fun tempo ve sorumluluklar i\u00e7inde nas\u0131l bir denge kurman\u0131z\u0131 sa\u011fl\u0131yor?<\/strong><\/p>\n\n\n\n<p>Aile hayat\u0131m benim i\u00e7in sadece dinlenme alan\u0131 de\u011fil, ayn\u0131 zamanda denge merkezi. \u0130\u015f d\u00fcnyas\u0131n\u0131n i\u00e7inde s\u00fcrekli karar veren, \u00e7\u00f6z\u00fcm arayan, bazen kriz y\u00f6neten bir tempoda ya\u015f\u0131yorsunuz. B\u00f6yle bir hayat\u0131n i\u00e7inde insan\u0131n aya\u011f\u0131n\u0131 yere bast\u0131ran en \u00f6nemli \u015fey aile oluyor. \u00c7\u00fcnk\u00fc d\u0131\u015far\u0131da unvanlar, toplant\u0131lar, projeler var; evde ise sizi ger\u00e7ekten siz oldu\u011funuz i\u00e7in tan\u0131yan insanlar var.<\/p>\n\n\n\n<p>Ben \u015funa inan\u0131yorum: \u0130nsan i\u015fte ne kadar ba\u015far\u0131l\u0131 olursa olsun, eve huzur ta\u015f\u0131m\u0131yorsa o ba\u015far\u0131 biraz eksik kal\u0131yor. Aile, bana hem sorumlulu\u011fu hem de \u00f6l\u00e7\u00fcy\u00fc hat\u0131rlat\u0131yor. Bazen en yo\u011fun g\u00fcn\u00fcn sonunda evde yap\u0131lan k\u0131sa bir sohbet, d\u0131\u015far\u0131daki saatlerce s\u00fcren toplant\u0131dan daha k\u0131ymetli olabiliyor. Hayat insana \u015funu \u00f6\u011fretiyor: Her \u015feyi y\u00f6netebilirsiniz ama ihmal edilen ili\u015fkileri sonradan toparlamak her zaman o kadar kolay olmuyor.<\/p>\n\n\n\n<p>Tabii denge kurmak her zaman kusursuz olmuyor. Yo\u011funluk oluyor, yorgunluk oluyor, bazen zihnen i\u015ften tam \u00e7\u0131kamad\u0131\u011f\u0131n\u0131z zamanlar da oluyor. Ama \u00f6nemli olan \u015funu unutmamak: Aile, \u201cbo\u015f vakit kal\u0131nca ilgilenilecek\u201d bir alan de\u011fil; hayat\u0131n merkezindeki en temel yap\u0131. Ben de m\u00fcmk\u00fcn oldu\u011funca bu dengeyi korumaya, i\u015fin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 eve ta\u015f\u0131mamaya ve evin k\u0131ymetini i\u015f yo\u011funlu\u011funa kurban etmemeye \u00e7al\u0131\u015f\u0131yorum.<\/p>\n\n\n\n<p>Bir de i\u015fin insani taraf\u0131 var: Aile size hayatta neden m\u00fccadele etti\u011finizi hat\u0131rlat\u0131yor. Ba\u015far\u0131, para, itibar\u2026 hepsi \u00f6nemli ama g\u00fcn\u00fcn sonunda insan\u0131 ayakta tutan \u015fey, yan\u0131nda kimlerin oldu\u011fudur. O y\u00fczden ben aileyi bir denge unsuru olman\u0131n \u00f6tesinde, hayat\u0131n anlam\u0131n\u0131 koruyan en g\u00fc\u00e7l\u00fc yap\u0131 olarak g\u00f6r\u00fcyorum.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.28.50-768x1024.jpeg\" alt=\"\" class=\"wp-image-8762\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.28.50-768x1024.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.28.50-225x300.jpeg 225w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.28.50-1152x1536.jpeg 1152w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.28.50.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>Atomy gibi k\u00fcresel bir yap\u0131 i\u00e7inde aktif olarak yer al\u0131yorsunuz. Bu deneyim size ne katt\u0131?<\/strong><\/p>\n\n\n\n<p>En b\u00fcy\u00fck fark sistem disiplini. Bizde i\u015fler \u00e7o\u011fu zaman ki\u015fiye ba\u011fl\u0131 y\u00fcr\u00fcr, orada sistem y\u00fcr\u00fcr. Ki\u015fi gider, sistem devam eder. Disiplin ilk ba\u015fta zor gelir ama s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131y\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55-1024x768.jpeg\" alt=\"\" class=\"wp-image-8765\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55-1024x768.jpeg 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55-300x225.jpeg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55-768x576.jpeg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55-1536x1152.jpeg 1536w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-23-at-19.34.55.jpeg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Bu r\u00f6portajdan sonra okur tek bir c\u00fcmleyi hat\u0131rlayacaksa, o c\u00fcmle ne olsun istersiniz?<\/strong><\/p>\n\n\n\n<p>Ba\u015far\u0131, do\u011fru zamanda parlamak de\u011fil; zor zamanda ayakta kalabilmektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-1024x683.jpg\" alt=\"\" class=\"wp-image-8756\" srcset=\"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-1024x683.jpg 1024w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-300x200.jpg 300w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-768x512.jpg 768w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-1536x1024.jpg 1536w, https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2026\/04\/96326-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Baz\u0131 diyaloglar, bir zihnin i\u015fleyi\u015f bi\u00e7imine tutulmu\u015f berrak bir \u0131\u015f\u0131k gibidir. \u0130hsan Serdar Demirbilek ile ger\u00e7ekle\u015ftirdi\u011fimiz bu r\u00f6portaj, sadece bir kariyer \u00f6zeti de\u011fil; bir i\u015f disiplininin ve stratejik bir akl\u0131n d\u0131\u015favurumu.<\/p>\n\n\n\n<p>Karma\u015fan\u0131n ortas\u0131nda sadeli\u011fi, g\u00fcr\u00fclt\u00fcn\u00fcn i\u00e7inde metodolojik bir sessizli\u011fi arayan bir bak\u0131\u015f a\u00e7\u0131s\u0131.<\/p>\n\n\n\n<p>Farkl\u0131 co\u011frafyalardan, farkl\u0131 dillerden s\u00fcz\u00fcl\u00fcp gelen bu birikim; asl\u0131nda tek bir ger\u00e7e\u011fin pe\u015finde: Ger\u00e7ek\u00e7ilik. <\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fc g\u00fcn\u00fcn sonunda her \u015fey da\u011f\u0131l\u0131p giderken, geriye kalan tek \u015fey o sars\u0131lmaz \u00f6zg\u00fcven ve in\u015fa edilen o sistemli yap\u0131.<\/p>\n\n\n\n<p>Zaman ak\u0131yor. C\u00fcmleler yerini yeni analizlere b\u0131rak\u0131yor. Geriye ise sadece o net ve kararl\u0131 vizyon kal\u0131yor.<\/p>\n\n\n\n<p>S\u00fck\u00fbnetle. Kararl\u0131l\u0131kla. Ve en yal\u0131n haliyle.<\/p>\n\n\n\n<p>\u0130hsan Serdar Demirbilek. Bir i\u015f insan\u0131ndan \u00e7ok daha fazlas\u0131.<\/p>\n\n\n\n<p>#\u0130\u015fbirli\u011fi<\/p>\n\n\n\n<p id=\"block-f4928d38-d023-40c9-8783-d298b288b35d\"><strong>M\u00fczeyyen Beyza MERCAN<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn kar\u015f\u0131n\u0131za \u00f6yle bir isimle \u00e7\u0131k\u0131yorum ki, dan\u0131\u015fmanl\u0131k denince akla gelen o s\u00fcsl\u00fc laflar\u0131n, o bol keseden vaatlerin \u00f6tesine ge\u00e7iyor. \u0130hsan Serdar Demirbilek. Kimdir bu Demirbilek? Bir bak\u0131yorum \u00f6\u011fretmenlik yapm\u0131\u015f, bir bak\u0131yorum turizmden in\u015faata, g\u0131dadan d\u0131\u015f ticarete her alanda y\u00f6neticilik koltu\u011funa oturmu\u015f. Yetmemi\u015f, 2012&#8217;de kendi dan\u0131\u015fmanl\u0131k \u015firketini kurmu\u015f. KOSGEB&#8217;mi\u015f, AB fonlar\u0131ym\u0131\u015f, ISO belgeleriymi\u015f&#8230; Ne ararsan\u0131z [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5,2,12],"tags":[],"ppma_author":[15],"class_list":["post-8752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-ekonomi","category-guncel","category-yazarlar"],"authors":[{"term_id":15,"user_id":3,"is_guest":0,"slug":"beyza","display_name":"M\u00fczeyyen Beyza Mercan","avatar_url":{"url":"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-18-at-09.18.16.jpeg","url2x":"https:\/\/tarsusyenihaber.com\/wp-content\/uploads\/2024\/09\/WhatsApp-Image-2024-09-18-at-09.18.16.jpeg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/posts\/8752"}],"collection":[{"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/comments?post=8752"}],"version-history":[{"count":9,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/posts\/8752\/revisions"}],"predecessor-version":[{"id":8778,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/posts\/8752\/revisions\/8778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/media\/8753"}],"wp:attachment":[{"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/media?parent=8752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/categories?post=8752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/tags?post=8752"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tarsusyenihaber.com\/index.php\/wp-json\/wp\/v2\/ppma_author?post=8752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}